Sound v/s Sight
Continuously active
Hearing works seven days a week, twenty-four hours a day! This is not the case for vision, which obviously shuts down when we are sleeping. Our ears do not "close" and are thus always active, even during sleep. This is the reason we use an alarm clock to wake up...
All around
We hear in front of us, behind, above and below. We never, never miss a sound. We may not see an image, certainly one behind us, until we turn and look at it, perhaps prompted by its sound.
Touching people
Hearing directly accesses our emotions. We can touch people with sound differently than with images. Have you ever experienced a shiver down your spine while listening to music? Did it ever happen to you with images?
The universal trigger
Starting with the bear grunt in the prehistoric forest, through the bell tower in the medieval village, to the fire alarm, police siren, door bell, ringing phone, news theme today, sound is omnipresent when it comes to triggering attention.Designers of Exclusive Sound Logos
A Sound Logo (or Audio Signature) is the sonic equivalent of the visual logo. It represents the most important audio element in Sound Branding. When properly designed, the audio signature efficiently translates brand value into sound.
Designing Sound Logos represents our core business. Our customers are corporate companies and branding agencies. Small businesses and individuals are welcomed too.
Why Audible Brands?
With us, you do not pay for the design, but only to acquire the exclusive rights associated with the audio files. Our designs are thus free until you license them for official use. In other words, giving us a try will not cost you a cent!
Our licensing fee relates to your company size and is competitively priced. Please contact us for a quote.
Our methodology
In parallel, we also look for sounds historically connected with the brand or its associated concepts.
The brand name and its visual logo are analyzed and reduced to their constitutive elements. By matching each of these elements to what is tightly related we ensure a high consistency between brand value, brand image and sound. Individual sounds are then creatively assembled into a sound logo.
Along with the sound files, we often deliver a simple animation to show you how your newly designed sound signature blends with the existing visual logo, as illustrated below (click to audition).