How does our company sound? \\\ Does our brand sound match our new brand strategy? \\\ How can we appeal to the emotions of our new target group? \\\ Does the preferred music fit with our brand? With our film? With our campaign? \\\ Where do we find the right composer? \\\ This way to the answers …

Do we need an audio logo or a comprehensive audio branding strategy? \\\ What music would be best for the customers in the store? \\\ Does our advertising music add to our brand sound? \\\ What is there to hear in the brand space we are planning for our brand? \\\ Here is the strategy for you…

How does our brand sound as a melody? \\\ Do soundscapes consist only of sounds? \\\ Is an audio logo unchangeable or variable depending on the context? \\\ Do we have to book an entire orchestra for our symphony or for our event? \\\ Can we sell or give away our advertising jingle on iTunes? \\\ This way to the implementation…